How Sustainable Packaging Materials Are Reshaping Brand Identity in 2025
Dec 04, 2025
In 2025, sustainability is no longer a trend—it has become a core requirement across the global retail and FMCG sectors. Brands are moving beyond traditional plastic and shifting toward new-generation materials that improve both environmental impact and product presentation.
1. Recycled Polyester (rPET) Becomes Mainstream
More apparel and lifestyle brands are adopting rPET materials for labels, hangtags, and packaging components. Its durability and clean surface finish make it suitable for high-volume retail products while supporting ESG commitments.
2. Paper-Based Packaging Upgrades
The industry is witnessing a shift toward thicker kraft paper, molded paper pulp, and coated paper solutions. These materials offer better structure, improved print performanc...
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