How Sustainable Packaging Materials Are Reshaping Brand Identity in 2025

In 2025, sustainability is no longer a trend—it has become a core requirement across the global retail and FMCG sectors. Brands are moving beyond traditional plastic and shifting toward new-generation materials that improve both environmental impact and product presentation.

1. Recycled Polyester (rPET) Becomes Mainstream

More apparel and lifestyle brands are adopting rPET materials for labels, hangtags, and packaging components. Its durability and clean surface finish make it suitable for high-volume retail products while supporting ESG commitments.

2. Paper-Based Packaging Upgrades

The industry is witnessing a shift toward thicker kraft paper, molded paper pulp, and coated paper solutions. These materials offer better structure, improved print performance, and can replace plastic trays or PVC boxes in many applications.

3. Bio-Based Films & Coatings Rise in Demand

Corn-based PLA films, water-based coatings, and biodegradable laminates are gaining popularity in cosmetic, food, and premium gift packaging. These materials provide a balance between transparency, strength, and environmental benefits.

4. Smarter Packaging for Better Consumer Experience

QR codes, variable printing, and NFC tags are being integrated into packaging to help brands build interactive customer journeys, from product authentication to recycling instructions.

Fulinhan’s Role

We provide custom packaging accessories and material solutions based on global sustainability trends—ensuring your products meet both regulatory requirements and brand expectations.

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