Global Packaging Market 2025: What Overseas Buyers Are Looking For

In 2025, overseas packaging demand is shifting fast. Importers, especially in Europe and North America, are focusing on sustainability, customization, and flexible supply chains.

Eco-friendly materials like recyclable paper and biodegradable films are now mainstream, driven by new regulations and consumer awareness. At the same time, brands want packaging that tells a story — personalized, visually strong, and suitable for e-commerce shipping.

For many small and medium-sized brands, the solution lies in working with OEM/ODM packaging suppliers that combine design, production, and export experience. They need partners who understand both sustainability standards and brand creativity.

As global trade recovers, packaging is no longer just about protection — it’s about connection, identity, and responsibility. Those who adapt quickly will lead the next wave of international packaging growth.